Kind Words from the Students
21 lessons (5h)
Online and at your own pace
One year access
You're in the right place if:
You want to take your Knowledge Panel skillset to expert level and handle different scenarios and issues, for example:
- You want to trigger one or more Knowledge Panels (for yourself, your company and perhaps your clients);
- You want to leverage a Knowledge Panel to control a HUGE chunk of real estate on a Brand SERP;
- You feel your entity *should* have a Knowledge Panel, but doesn't;
- Incorrect information in your Knowledge Panel;
- Not enough information in your Knowledge Panel;
- The Knowledge Panel exists but won't trigger on the Brand SERP;
- A Knowledge Panel keeps changing;
- A Knowledge Panel has mysteriously disappeared;
- A Google update has negatively affected a Knowledge Panel;
- You want to manage People Also Search For;
- You want to understand Vertical Knowledge Graphs;
- You want to understand the Google Knowledge Algorithms;
- YOU prefer learning through ACTIVE LISTENING
You are not in the right place if:
- You believe buying the course without taking action will get you a Knowledge Panel;
- You give up easily when something doesn’t work straight away;
- You're the type of person who wants everything to be easy;
- You skip the steps you don't feel like doing;
- You are impatient and think in days, rather than months;
- You think “Google will figure it out without my help”.
This is what a great Google Knowledge Panel Looks Like.
With this course, you can achieve something similar!
Above the fold, it covers 80% of the SERP real estate. Astonishing!
And you can’t opt-out. You don’t get to choose, Google will build a Knowledge Panel for you, your company, your client whether you want one or not.
Google will collect and choose the information for a summary of the entity in the form of a Knowledge Panel. And Google often gets information wrong. You need to take control.
You can help Google get it right by educating it like a child. Taking control by educating Google is easy to do. But it is a slow process, so your best chance is to start today.
Here's an Example of Google Getting it Wrong
Multiple Knowledge Panels
The problem Jason had was that Google had three kgmid and three distinct Knowledge Panels. Google thought that it had found three distinct people.
Google was confused and thought that the Jason Hennessey from jasonhennessey.com, the Jason Hennessey profile it has on
Google Books and Jason J. Hennessey found on Crunchbase were all different people.
Strength in numbers doesn’t apply when it comes to Knowledge Panels. A person with multiple Knowledge Panels is effectively competing against themselves for a place on the SERP, not to mention that the duplication means that Google is confused, doesn’t understand and cannot fully apply E-A-T signals (their “power” is divided between the three Entities !)
Lastly, managing three Knowledge Panels is hugely tricky and makes your Personal Brand SERP unpredictable: whoever is googling your name (an existing client, an investor, a potential client…) might see the “wrong” one.
The three previously vastly different Knowledge Panels now show identical data, which means that these three kgmid / Knowledge Panels have now been merged. Any updates made in one are also reflected in the other.
This incredibly powerful result was achieved using the strategies and techniques you’ll learn in this course.
And an Example of Triggering a Knowledge Panel (the non-geeky way)
G.Scott Graham (before)
G. Scott Graham has written several books that are available on Amazon and from other booksellers. He is a recognised author, and yet Google hasn’t given him a Knowledge Panel because it has doubts about who he is and what he does.
This is a good example of why Google doesn’t always show a Knowledge Panel even though one would imagine that to be an obvious thing for it to do.
But in In just four months after our consultation session, Scott was able to actually trigger his personal Knowledge Panel on his Brand SERP, claim it and add information to it.
G.Scott Graham (after)
A Solid, Informative and Accurate Knowledge Panel for G. Scott Graham
He has full control over an authoritative Data Source Google trusts that he uses to educate Google
He is recognised by Google and gets additional, prestigious real estate on his Brand SERP with an extended Knowledge Panel
His coaching website has gained traction, which can bring him more business
He uses his Brand SERP as his online business card to get more podcast appearances.
This incredibly powerful result was achieved using the simple strategies and techniques you’ll learn in this course.
And an Example of Rebuilding a Knowledge Panel after a Wikipedia (or Wikidata) deletion
The biggest single learning experience I had that enabled me to understand how to reliably build and manage Knowledge Panels WITHOUT WIKIPEDIA was the deletion of my Wikipedia page in 2020.
I rebuilt it better from scratch: bigger, richer and stronger.
The course will teach you to do all this. And much, MUCH more!
At Kalicube, we share a lot of insights, information and advice about Knowledge Panels.
We know that not everyone can allocate budget for our Done for You services and we believe in democratising Knowledge Panel management. So we created the simple three-step Kalicube Process that sets out the “recipe” (basic strategy) and we publish an enormous number of free support resources on kalicube.com and beyond: case studies, videos, FAQ, news, and our Facebook support group.
Everyone is welcome to use those resources to build, trigger, de-duplicate, repair, recover, enhance and otherwise make Knowledge Panels more representative and truthful about the entities they manage.
If you have visited those resources and even if not those that have been mentioned, that's great! You’re already trying to figure this out.
BUT this path can be tiring and lead you in different directions - eventually, you will feel overwhelmed and BURNED OUT.
This course is specifically designed to:
Take your skills to the next level
Ensure you use the correct strategies and techniques for every Entity type and Knowledge Panel vertical
Make sure you get all the vital details right (so the Knowledge Panel doesn’t collapse or disappear)
Make Knowledge Panel management an absolute breeze for you
Go beyond the Knowledge Panel and get right into Google’s “brain” (the Knowledge Vault), which is where the real power lies
Over 50% of the strategies, techniques and explanations in this course are unique. They are available LITERALLY nowhere else in the world. Most of what you’ll learn in this course was known only to Jason Barnard and the Kalicube Team… until today.
We have designed this course to guide you from the first step to the last, making the right decisions along the way and avoiding the (literally thousands) of pitfalls that can scupper your Knowledge Panel work from one day to the next.
The entire course is built on the foundation of the proven Kalicube Process for Knowledge Panel Management. We have triggered, corrected, recovered, repaired, enhanced or deduplicated well over a thousand Knowledge Panels with the Kalicube Process.
The course consists of 21 lessons and over 5 hours of video
Unlike many courses you’ll find online, not one minute of the lessons in the Kalicube Academy is ad-libbed.
We script every second of every lesson in the Academy to ensure that every sentence
provides a valuable insight and not one minute of your time is wasted.
Extremely high production values, focussed content, practical advice, amazing supporting visuals and
demonstrative screencasts make all the courses in the Kalicube Academy the “Hollywood production” of online courses :)
In this course, you’ll learn:
Lesson 1: Introduction (Knowledge Panel Course)
A brief overview of the tactics, techniques, and strategies for triggering a Knowledge Panel.
Lesson 2: Educating the Child that is Google
You will learn how Google builds its own understanding of the entire world.
Lesson 3: Getting a Knowledge Panel in Three Easy Steps
You will learn the tricks to getting into Google’s Knowledge Graph and triggering a Knowledge Panel on Google.
Lesson 4: Building Your Entity Home
How Google uses Entity Home to reconcile all the information about you on the web.
Lesson 5: Writing Your Entity Description
How Google gains confidence in its understanding by using specific descriptions on each page dedicated to the entity.
Lesson 6: Identifying the Relevant Corroborative Sources
You will learn how to determine the important distinctions between first, second, and third-party authoritative sites and how Google trains its algorithm to judge for itself.
Lesson 7: The Non-Geeky Way to Join the Dots
You will learn how to ensure that all sources to be signposted do corroborate what's inside the Entity Home.
Lesson 8: The Powerful Geeky Way to Join the Dots
You'll learn how to choose the right schema.org type to connect the dots appropriately.
Lesson 9: How Google's Knowledge Graph Works
You will learn how Google gains sufficient confidence in its understanding of the named entity to add it to the Knowledge Graph.
Lesson 10: Six Knowledge Verticals that Trigger a Knowledge Panel
You will learn what are the different vertical Knowledge Graphs that trigger Knowledge Panels in Google's ecosystem.
Lesson 11: How to Claim a Knowledge Panel (and When You Shouldn't)
How to claim your own Knowledge Panel depending on various factors or verticals.
Lesson 12: How to Change Information in a Knowledge Panel
You will learn how the algorithm ultimately decides when it changes the information in a Knowledge Panel.
Lesson 13: What Information Does Google Show in Knowledge Panels?
You will learn how to maximise your ability to add information to a Knowledge Panel.
Lesson 14: The Three Google Knowledge Algorithms
You will learn how the three knowledge algorithms work and what you can do to make them understand your entity.
Lesson 15: The Google Knowledge Extraction Algorithm
You will learn how to encourage the Knowledge Extraction Algorithm to attribute a higher confidence score to the annotations it makes about the entity.
Lesson 16: How a Knowledge Panel is Built
You will learn how a presence of Knowledge Vault or one of the Knowledge Graph verticals is the starting point for how Google builds a Knowledge Panel.
Lesson 17: Getting Your Entity Into Google's Knowledge Vault
You will learn how an entity becomes universally accessible and usable through any algorithm, vertical, or service.
Lesson 18: Getting your Knowledge Panel to Show on Your Brand SERP
You will learn how to get your Knowledge Panel to show up in your SERP when you are competing against a dominant entity that is irrelevant to your geo-region.
Lesson 19: Managing People Also Search For and Related Searches
You will learn how "People Also Search For" and "Related Searches" work and what tips and techniques you can use to influence these two knowledge elements in the SERP.
Lesson 20: How Google Chooses What Photos and Logos to Show
You will learn how the algorithm decides which image it considers representative, useful and helpful for the searcher.
Lesson 21: Building Google's Confidence in Your Entity
You will learn how to build Google's confidence in your entity once Google understands who you are, what you do, and which audience you serve.
You’ll get access to all updates we publish during your one year membership, including but not limited to:
Additional learning resources for each lesson
Access to all updates we publish during your one year membership
Self-learning autonomous: The course is open to all. Sign up today, take the course at your own pace and become a Kalicube-certified world leading expert in Knowledge Panel management in just a week or two.
Who is this course for?
How long will it take me to complete this course?
How long will it take me to trigger or fix my Knowledge Panel?
How long will it take me to have a stable, information-rich Knowledge Panel on the Brand SERP?
I give up. This is way too much for me. Do you offer done for you services?
Google themselves say so 🙂
I have helped thousands of companies improve the Google results for their brand name. We can call that their “Google Business Card”. A great Brand SERP is one thing, but a Knowledge Panel truly gives our clients Google’s stamp of approval which helps them grow their business.
I started optimising brands and content for Google in 1998 - the year Google was incorporated. Google and I have grown and evolved side-by-side.