A courseĀ unique and available nowhere else !
What if there's a way to create a strong, lasting, positive perception in your customers' mind, gain the trust of your prospects, and convert brand searches into sales - all at the same time?
The Brand SERPs Foundation Course
Perfect for you if you work on the brand marketing for an SMB, multinational brand or if you are a brand manager and you are looking for a step-by-step process to influence, manage and optimise your branded search results to make them more effective business-drivers.
"If people like you, they'll listen to you, but if they trust you, they'll do business with you" - Zig Ziglar
So I'm sharing with you...
The Brand SERPs Foundation Course
The fact is, I imagine, you've always wanted your audience to see the best representation of your brand to keep them on board, but you just didn't know what to do to achieve it!!
Tell me if I'm wrong, but I know you wanted to:
- Have Google’s stamp of approval
- Control what Google shows your audience about you
- Enjoy a positive, lasting and strong brand image on Google
- Build trust in your brand in the minds of prospects who want to do business with you
- Prevent churn from your hard-earned customers
Good thing: this course serves that up to you on a silver platter.
My name is
Jason Barnard
I am the founder of Kalicube Academy and I teach branding, marketing and business professionals to create the best possible Google Business Cards for themselves.
I have helped thousands of companies improve their Google business cards and grow their business, and I am going to show you how you can achieve the same result :)
Lesson 1: Optimise your homepage
Lesson 1: Optimise your homepage
Optimise your homepage to make it an attractive and reliable source of information for your customers and for search engines.
At the beginning of the course I will show you how to build a home page that not only represents your business, but also best serves your clients, whilst also being incredibly effective for search engines.
Lesson 2: Trigger and Optimise Rich Sitelinks
Rich Sitelinks are a highly visible SERP feature right at the top of your Brand SERP.
If you don’t have them, you need them. If you do have them, you need to optimise them. Google doesn’t allow you to directly control them, but you can exert significant influence.
Lesson 3: Improve the results you control
It might seem obvious. It might seem easy. But optimising the results you control is something the vast majority of brand get wrong.
Here you will get the keys to making the most of this incredibly powerful and easy win.
Lesson 4: Improve your social accounts
Choosing the best social platforms for your Google Business Card.
Social media profile pages are among the most important contributors to your Brand SERP. In this lesson, you'll learn what strategies you can use to get the most out of your social media accounts.
Lesson 5: Improve other results you partially control.
When you have partial control over a result on your Brand SERP, there is a lot you can do to get the most out of it.
Learn the insider secrets, the best practices and the dangers you'll face when optimising semi-controlled results on your Brand SERP.
Lesson 6: Improve the results you do not control
Are you thinking there's nothing you can do? Well, there is a lot you can do to improve results you don’t control, but you only get one shot, so you have to get it right the first time.
Here you'll learn how building a good relationship with the people behind the content, and the importance of providing value to create a win-win situation.
Lesson 7: The key SEO tactics
The key non-technical SEO tactics you’ll need for your Brand SERP.
Here you’ll learn the simple non-geeky SEO tips, tricks and techniques anyone can implement that will ensure the content you want to rank on your Brand SERP is performing optimally. And a bonus - these techniques will also work for all your SEO efforts.
Lesson 8: Optimising Google Ads
You can dominate your Brand SERP with Google Ads easily and cheaply. You can also sweep away your competitors' ads.
“Using keywords to target other brand names, products or services is one of the easiest ways to go after competitors in Google Ads” - Wordstream
In this lesson, you'll learn how to fully optimise your branded ad campaigns, save up to 30% of your ad spend and effectively remove competitors bidding on your Brand SERP.
Lesson 9: Tactics to avoid mistakes you should not make.
Online, where nothing is lost, or forgotten, maintaining your long term reputation and credibility is your #1 aim.
Remember that just because a shortcut or a cheat works today does not mean it will work tomorrow. And Google has a perfect, eternal memory!
In this lesson, you'll learn tactics to avoid and how to avoid mistakes that will have a negative impact on your brand name.